Rosetta Stone | Alertus
Goal: To refresh brand awareness and increase sales of new products in all participating international markets
Rosetta Stone, the trailblazer in foreign language learning, underwent a rebranding campaign in early 2014. I contributed to a team in rebuilding their website as well as participating international markets using CMS, Liferay. Below are samples of the Rosetta Stone website in Germany.
Goal: To become more competitive as the leader in
Mass Notification technology
One of the leading companies in mass notification technology, Alertus Technologies needed a fresh online presence as a result of rapid growth and competition within their industry. As digital marketing specialist, I transformed their website into a resource where customers can learn about their products, become more familiar with the industries they serve, and participate in various educational events about mass communication. Additionally, I analyze website and online advertising traffic (SEO and SEA) as well as social media across all channels, including Facebook, LinkedIn, Twitter, YouTube, and Instagram.