WELCOME
I'm a digital marketing leader with over 15 years of experience creating strategies that connect brands with people. Throughout my career, I've worked across both B2B and B2C organizations, from hospitality to logistics, developing meaningful digital experiences that deliver measurable business impact.
Born in Virginia and raised in Atlanta, my career has taken an unconventional path. Before transitioning into marketing, I was a contemporary dancer, an experience that taught me the value of creativity, discipline, and connecting with an audience. My passion for customer experience deepened while working as a maître d' in a Michelin-starred restaurant in New York City, where I became inspired by how technology could help create seamless customer journeys—long before digital marketing became what it is today.
That journey eventually brought me to Germany, where I now work as a Senior Digital Marketing Manager at DHL in Bonn. I enjoy solving complex business challenges by producing customer-centric, data-driven marketing strategies that deliver results.
When I'm not working, you'll often find me in a pottery studio, spending time outdoors, or creating the next best dish.
If you'd like to learn more about my professional experience and the work I've done, I invite you to explore my site here.
Professional Experience Overview
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SEO
SEA
Social Media
Email
Display Advertising
Native Advertising
Sponsorship & Partership
E-commerce
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Display Advertising
Content Management
Email
Decision-Making Unit Mapping
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Customer Journey Mapping
ROMI Analysis
Website Analytics
Performance Marketing Analytics
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Lead Management
CRM Management for Marketing
Content Management For Sales
Brand Experience
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DHL
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Continental Tires
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IKEA
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Procter & Gamble
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Nikon
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Siemens Healthineers
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Medstar Health
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Google
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Hilton
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Alertus Technologies
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Oracle
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World Duty Free Group
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Editorial Projects in Education
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Rosetta Stone
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NPR
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Think Food Group
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Jean-Georges Vongerichten
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MAN Truck & Diesel
Stay In Touch
Questions? Comments? Introductions? Ideas? All are welcome and will get back to you as soon as possible.