About elizabeth rees
If you want to live forever, drink wine and eat pizza. - Anonymous, London
My name is Elizabeth Rees. I travel the world, pretend to be a competitive swimmer, stretch daily as a human pretzel, addicted to chocolate chip muffins, incessantly take pictures on my phone, and explore the next cocktail craving in my mind.
My background comes from a wide variety of areas of expertise from playing with knives to performing on stage to building websites. I currently work as a digital marketing specialist in Düsseldorf, Germany. Displayed throughout this site are projects that I am currently working on or contributed to throughout my professional experience.
mediacom - düsseldorf, germany | senior Digital Marketing Specialist
Consult international search & digital performance strategy to clients including Continental Tires, IKEA, Harley-Davidson, McCain Foods, Nikon, ING, and Siemens.
Analyse, report, and share best practices in SEA, SEO, website analytics, and social media.
Conduct website performance analysis.
Train media consultants in Google Ads, Google Analytics, website performance, and social media management.
Participate in new business pitches.
July 2016 - february 2018 | Alertus Technologies - Washington, DC
Digital Marketing Specialist
Produced, managed, and edited all front-end digital content for B2B-company specializing in mass notification technologies.
Managed all content for the company’s website, powered by Squarespace.
Produced social media content for channels including Facebook, LinkedIn, Twitter, and YouTube.
Administered email-marketing campaigns through CRM, Pardot.
Analysed SEO, SEA and social media analytics through Google Analytics & AdWords.
FEBRUARY 2017 - february 2018 | MedStar Health - Washington, DC
Digital Marketing Consultant (Freelance)
Managed HTML landing page content and creative for search engine and social media marketing campaigns via WordPress.
Edited creative assets on Adobe Photoshop as needed.
June 2015 - September 2016 | IMI Agency - Washington, DC
Marketing Project Manager
Managed all marketing projects for Hilton Worldwide’s Food & Beverage Department, Flavors of Hilton, including internal educational programs, digital applications, consumer promotions, and events.
Administered and managed all web content for departmental intranet, powered by Igloo Software.
Executed all email campaigns through Constant Contact, particularly the monthly newsletter, Coast to Coaster and regularly departmental communications.
Provided administrative and strategy support for IMI account team members, partnering agencies, and F&B executives at Hilton Worldwide, Americas as needed.
June - September 2015 | Oracle Hospitality – Washington, DC
Digital Marketing Analyst (Contractor)
Created, reported analytical SEO and SEA performance reports from Google Analytics, Bing, and Omniture for the Hyatt and Four Seasons hotel accounts.
Balanced monthly marketing budget for participating Hyatt properties.
Created, managed display marketing campaigns through Google AdWords for Hyatt and Four Seasons hotel accounts.
January - May 2015 | Hilton Worldwide – Washington, Dc
Digital Marketing Coordinator (Contractor)
Supported the Sponsorship & Partnerships team with all marketing initiatives surrounding Hilton @Play, an e-commerce, online point-purchasing website for Hilton Honors members in partnership with Live Nation.
Created content and managed all assets related to the e-commerce site on Open Canvas, an e-commerce CMS.
Ensured timely execution of all auctions, procurement and delivery of assets including full compliance with terms and conditions within the Hilton @Play website.
August 2014 - January 2015 | Editorial Projects in Education – Washington, DC
Marketing Coordinator (Contractor)
Responsible for all marketing and coordination of Education Week’s Leadership Dinner Series. Education Week is a weekly, national publication for K-12 educators and leaders.
Conducted targeted marketing campaigns to secure high attendance of the Leadership Dinner Series. Dinner participants include district and senior-level educators and administrators, education technology executives, and publishers of Education Week.
May - September 2014 | Rosetta Stone – Washington, DC
Online Marketing Specialist (Contractor)
Supported the Enterprise & Education team with execution and management of Rosetta Stone’s website redesign project for global markets.
Implemented all content, marketing copy into proprietary CMS, Liferay. Languages include German, French, Spanish, Portuguese, Japanese, and Korean.
Localized web content from English to German.
Google Analytics IQ Certification
Google Analytics Academy
Google Ads Fundamentals Certification
Google Academy for Ads
Intermediate Certification in Wine & Spirits
Wine & Spirit Education Trust (WSET®)
Goethe-Institute Zertifkat Deutsch B1
August 2001 - May 2005
Bachelor of Arts, Double Major | International Studies and Dance (3.24) Concentration | German
Randolph-Macon Woman’s College – Lynchburg, VA
September 2003 - July 2004
International Exchange Program | International Politics and German
University of Kassel - Kassel, HE, Germany
August 1997 – May 2001
High School Diploma (3.9)
Harrison High School – Kennesaw, GA
Cascading Style Sheets (CSS)
Hypertext Markup Language (HTML)
Adobe Creative Suite (Photoshop, InDesign)
Microsoft Excel, Word, PowerPoint, Outlook
Analytics: Google (SEA & SEO), Omniture, Facebook (PPC)
Content Management System (CMS): WordPress, Squarespace, Liferay, Igloo, Open Canvas
Customer Relationship Management (CRM): Salesforce
Lead Generation & Email: Pardot, Constant Contact
Project Management: Asana, Trello
Social Media: Facebook, LinkedIn, Twitter, Instagram, YouTube, Hootsuite
German (fluent – read, write, speak)
Red Cross Donor and Volunteer
German-American Chamber of Commerce Young Executive Member
German-American Meetup in Washington, DC
Swimming, Yoga, Traveling, Cooking, Reading