An experienced digital marketing leader with a demonstrated history of working in the marketing industry. Skilled in digital marketing strategy, sales enablement, omnichannel performance, social media, web content creation, website management, and digital content marketing.

CURRENT

DHL (SUPPLY CHAIN) - BONN, GERMANY | SENIOR DIGITAL MARKETING MANAGER

  • End-to-end digital campaign management across 23 countries in the EMEA region including conception, activation, reporting and optimization.

  • Including social media, display, email, website, and paid search.

  • Enable the Sales & Marketing community with digital marketing tools to increase attribution across the customer journey.

  • Manage marketing qualified leads across the EMEA region.

EXPERIENCE

MARCH 2018 - JULY 2021 | MEDIACOM - DÜSSELDORF, GERMANY

SENIOR DIGITAL MARKETING SPECIALIST

  • Consult international search & digital performance strategy to clients including Continental, IKEA, P&G, Harley-Davidson, McCain Foods, Nikon, ING, and Siemens.

  • Analyse, report, and share best practices in SEA, SEO, e-commerce, website analytics, and social media.

  • Train media consultants in Google Ads, Google Analytics, website performance, and social media management.

  • Conduct preliminary website performance analysis.

  • Participate in new business pitches.

JULY 2016 - FEBRUARY 2018 | ALERTUS TECHNOLOGIES - WASHINGTON, DC

DIGITAL MARKETING SPECIALIST

  • Produced, managed, and edited all front-end digital content for B2B-company specializing in mass notification technologies.

  • Managed all content for the company’s website, powered by Squarespace.

  • Produced social media content for channels including Facebook, LinkedIn, Twitter, and YouTube.

  • Administered email-marketing campaigns through marketing automation platform, Pardot.

  • Collected SEO, SEA and social media insights through Google Analytics & AdWords.

FEBRUARY 2017 - FEBRUARY 2018 | MEDSTAR HEALTH - WASHINGTON, DC

DIGITAL MARKETING CONSULTANT (FREELANCE)

  • Managed HTML landing page content and creative for search engine and social media marketing campaigns via WordPress.

  • Edited creative assets on Adobe Photoshop as needed.

JUNE 2015 - SEPTEMBER 2016 | IMI AGENCY - WASHINGTON, DC

MARKETING PROJECT MANAGER

  • Managed all marketing projects for Hilton Worldwide’s Food & Beverage Department, Flavors of Hilton, including internal educational programs, digital applications, consumer promotions, and events.

  • Administered and managed all web content for departmental intranet, powered by Igloo Software. This included training materials, vendor product information and menus.

  • Executed all email campaigns through Constant Contact, particularly the monthly newsletter, Coast to Coaster and regularly departmental communications.

  • Provided administrative and strategy support for IMI account team members, partnering agencies, and F&B executives at Hilton Worldwide, Americas as needed.

JUNE - SEPTEMBER 2015 | ORACLE HOSPITALITY - WASHINGTON, DC

DIGITAL MARKETING ANALYST (CONTRACTOR)

  • Created, reported analytical SEO and SEA performance reports from Google Analytics, Bing, and Omniture for the Hyatt and Four Seasons hotel accounts.

  • Balanced monthly marketing budget for participating Hyatt properties.

  • Created, managed display marketing campaigns through Google AdWords for Hyatt and Four Seasons hotel accounts.

JANUARY - MAY 2015 | HILTON - WASHINGTON, DC

DIGITAL MARKETING COORDINATOR (CONTRACTOR)

  • Supported the Sponsorship & Partnerships team with all marketing initiatives surrounding Hilton @Play, an e-commerce, online point-purchasing website for Hilton Honors members in partnership with Live Nation.

  • Created content and managed all assets related to the e-commerce site on Open Canvas, an e-commerce CMS.

  • Ensured timely execution of all auctions, procurement and delivery of assets including full compliance with terms and conditions within the Hilton @Play website.

AUGUST 2014 - JANUARY 2015 | EDITORIAL PROJECTS IN EDUCATION - WASHINGTON, DC

MARKETING COORDINATOR (CONTRACTOR)

  • Responsible for all marketing and coordination of Education Week’s Leadership Dinner Series. Education Week is a weekly, national publication for K-12 educators and leaders.

  • Conducted targeted marketing campaigns to secure high attendance of the Leadership Dinner Series. Dinner participants include district and senior-level educators and administrators, education technology executives, and publishers of Education Week.

MAY - SEPTEMBER 2014 | ROSETTA STONE - WASHINGTON, DC

ONLINE MARKETING SPECIALIST (CONTRACTOR)

  • Supported the Enterprise & Education team with execution and management of Rosetta Stone’s website redesign project for global markets.

  • Implemented all content, marketing copy into proprietary CMS, Liferay. Languages include German, French, Spanish, Portuguese, Japanese, and Korean.

  • Localized web content from English to German.

CERTIFICATIONS

  • Account Based Marketing Fundamentals Certification

  • Amazon Sponsored Ads Certification

  • Google Analytics IQ Certification

  • Google Ads Fundamentals Certification

  • Intermediate Certification in Wine & Spirits

  • Goethe-Institute Zertifkat Deutsch B1

EDUCATION

  • Bachelor of Arts, Double Major | International Studies and Dance (3.24 of 4 being best) 
    Concentration | German
    Randolph-Macon Woman’s College – Lynchburg, VA

  • International Exchange Program | International Politics and German
    University of Kassel - Kassel, HE, Germany

  • High School Diploma (3.9 of 4 being best)
    Harrison High School – Kennesaw, GA 

SKILLS

    • Cascading Style Sheets (CSS)

    • Hypertext Markup Language (HTML)

    • JavaScript (JS)

    • Adobe Creative Suite (Photoshop, InDesign)

    • Microsoft Excel, Word, PowerPoint, Outlook

    • Search (SEA & SEO): Google Ads, Google Analytics, Bing, Omniture, Screaming Frog, Amazon

    • Social Media: Facebook, LinkedIn, Twitter, Instagram, YouTube, Hootsuite, Oktopost

    • Display: Terminus

    • Analytics: Pathfactory

    • ContentManagement System (CMS): WordPress, Squarespace, Liferay, Igloo, Open Canvas

    • Customer Relationship Management (CRM): Salesforce 

    • Lead Generation & Email: Pardot, Constant Contact

    • Project Management: Workfront, Asana, Trello

    • User Experience (UX): Balsamiq, Wireframe.cc

    • English (native)

    • German (fluent – read, write, speak)