Digital marketing leader with 15+ years of experience creating customer-centric strategies that connect brands with people and deliver measurable business impact. I've led digital initiatives across B2B and B2C organizations, from hospitality to logistics, with a passion for building meaningful customer experiences through data-driven marketing.

CURRENT

AUGUST 2021 - PRESENT | DHL (SUPPLY CHAIN) - BONN, GERMANY

SENIOR DIGITAL MARKETING MANAGER

  • End-to-end digital campaign management across 23 countries in the EMEA region including conception, activation, reporting and optimization.

  • Including social media, display, email, website, and paid search.

  • Enable the Sales & Marketing community with digital marketing tools to increase attribution across the customer journey.

  • Manage marketing qualified leads across the EMEA region.

  • Head marketing contact for Lead Logistics Partner solution.

EXPERIENCE

MARCH 2018 - JULY 2021 | MEDIACOM - DÜSSELDORF, GERMANY

SENIOR DIGITAL MARKETING SPECIALIST

  • Consult international search & digital performance strategy to clients including Continental, IKEA, P&G, Harley-Davidson, McCain Foods, Nikon, ING, and Siemens.

  • Analyse, report, and share best practices in SEA, SEO, e-commerce, website analytics, and social media.

  • Train media consultants in Google Ads, Google Analytics, website performance, and social media management.

  • Conduct preliminary website performance analysis.

  • Participate in new business pitches.

JULY 2016 - FEBRUARY 2018 | ALERTUS TECHNOLOGIES - WASHINGTON, DC

DIGITAL MARKETING SPECIALIST

  • Produced, managed, and edited all front-end digital content for B2B-company specializing in mass notification technologies.

  • Managed all content for the company’s website, powered by Squarespace.

  • Produced social media content for channels including Facebook, LinkedIn, Twitter, and YouTube.

  • Administered email-marketing campaigns through marketing automation platform, Pardot.

  • Collected SEO, SEA and social media insights through Google Analytics & AdWords.

FEBRUARY 2017 - FEBRUARY 2018 | MEDSTAR HEALTH - WASHINGTON, DC

DIGITAL MARKETING CONSULTANT (FREELANCE)

  • Managed HTML landing page content and creative for search engine and social media marketing campaigns via WordPress.

  • Edited creative assets on Adobe Photoshop as needed.

JUNE 2015 - SEPTEMBER 2016 | IMI AGENCY - WASHINGTON, DC

MARKETING PROJECT MANAGER

  • Managed all marketing projects for Hilton Worldwide’s Food & Beverage Department, Flavors of Hilton, including internal educational programs, digital applications, consumer promotions, and events.

  • Administered and managed all web content for departmental intranet, powered by Igloo Software. This included training materials, vendor product information and menus.

  • Executed all email campaigns through Constant Contact, particularly the monthly newsletter, Coast to Coaster and regularly departmental communications.

  • Provided administrative and strategy support for IMI account team members, partnering agencies, and F&B executives at Hilton Worldwide, Americas as needed.

JUNE - SEPTEMBER 2015 | ORACLE HOSPITALITY - WASHINGTON, DC

DIGITAL MARKETING ANALYST (CONTRACTOR)

  • Created, reported analytical SEO and SEA performance reports from Google Analytics, Bing, and Omniture for the Hyatt and Four Seasons hotel accounts.

  • Balanced monthly marketing budget for participating Hyatt properties.

  • Created, managed display marketing campaigns through Google AdWords for Hyatt and Four Seasons hotel accounts.

JANUARY - MAY 2015 | HILTON - WASHINGTON, DC

DIGITAL MARKETING COORDINATOR (CONTRACTOR)

  • Supported the Sponsorship & Partnerships team with all marketing initiatives surrounding Hilton @Play, an e-commerce, online point-purchasing website for Hilton Honors members in partnership with Live Nation.

  • Created content and managed all assets related to the e-commerce site on Open Canvas, an e-commerce CMS.

  • Ensured timely execution of all auctions, procurement and delivery of assets including full compliance with terms and conditions within the Hilton @Play website.

AUGUST 2014 - JANUARY 2015 | EDITORIAL PROJECTS IN EDUCATION - WASHINGTON, DC

MARKETING COORDINATOR (CONTRACTOR)

  • Responsible for all marketing and coordination of Education Week’s Leadership Dinner Series. Education Week is a weekly, national publication for K-12 educators and leaders.

  • Conducted targeted marketing campaigns to secure high attendance of the Leadership Dinner Series. Dinner participants include district and senior-level educators and administrators, education technology executives, and publishers of Education Week.

MAY - SEPTEMBER 2014 | ROSETTA STONE - WASHINGTON, DC

ONLINE MARKETING SPECIALIST (CONTRACTOR)

  • Supported the Enterprise & Education team with execution and management of Rosetta Stone’s website redesign project for global markets.

  • Implemented all content, marketing copy into proprietary CMS, Liferay. Languages include German, French, Spanish, Portuguese, Japanese, and Korean.

  • Localized web content from English to German.

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CERTIFICATIONS

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  • Account Based Marketing Fundamentals Certification

  • Amazon Sponsored Ads Certification

  • Google Analytics IQ Certification

  • Google Ads Fundamentals Certification

  • Intermediate Certification in Wine & Spirits

  • Goethe-Institute Zertifkat Deutsch B1

EDUCATION

  • Bachelor of Arts, Double Major | International Studies and Dance (3.24 of 4 being best) 
    Concentration | German
    Randolph-Macon Woman’s College – Lynchburg, VA

  • International Exchange Program | International Politics and German
    University of Kassel - Kassel, HE, Germany

  • High School Diploma (3.9 of 4 being best)
    Harrison High School – Kennesaw, GA 

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SKILLS

    • Cascading Style Sheets (CSS)

    • Hypertext Markup Language (HTML)

    • JavaScript (JS)

    • Adobe Creative Suite (Photoshop, InDesign)

    • Microsoft Excel, Word, PowerPoint, Outlook

    • Search (SEA & SEO): Google Ads, Google Analytics, Bing, Omniture, Screaming Frog, Amazon

    • Social Media: Facebook, LinkedIn, Twitter, Instagram, YouTube, Hootsuite, Oktopost

    • Display: Terminus

    • Analytics: Pathfactory

    • ContentManagement System (CMS): WordPress, Squarespace, Liferay, Igloo, Open Canvas

    • Customer Relationship Management (CRM): Salesforce 

    • Lead Generation & Email: Pardot, Constant Contact

    • Project Management: Workfront, Asana, Trello

    • User Experience (UX): Balsamiq, Wireframe.cc

    • English (native)

    • German (fluent – read, write, speak)

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