About elizabeth rees

If you want to live forever, drink wine and eat pizza. - Anonymous, London

 
Elizabeth Rees
 

My name is Elizabeth Rees. I travel the world, pretend to be a competitive swimmer, stretch daily as a human pretzel, addicted to spinach pizza, incessantly take pictures on my phone, and explore the next cocktail craving in my mind.

My background comes from a wide variety of areas of expertise from playing with knives to performing on stage to building websites. I currently work as a digital marketing specialist in Düsseldorf, Germany. Displayed throughout this site are projects that I am currently working on or contributed to throughout my professional experience.

For more information, feel free to contact me directly. I invite you to visit the World Wide Web page to explore my projects, but you can also view my resume below. Thanks for visiting! 


current 

mediacom - düsseldorf, germany | senior Digital Marketing Specialist

  • Consult international search & digital performance strategy to clients including Continental, IKEA, Harley-Davidson, McCain Foods, Nikon, ING, and Siemens.

  • Analyse, report, and share best practices in SEA, SEO, website analytics, and social media.

  • Conduct website performance analysis.

  • Train media consultants in Google Ads, Google Analytics, website performance, and social media management.

  • Participate in new business pitches.


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EXPERIENCE

July 2016 - february 2018 | Alertus Technologies - Washington, DC

Digital Marketing Specialist

  • Produced, managed, and edited all front-end digital content for B2B-company specializing in mass notification technologies.

  • Managed all content for the company’s website, powered by Squarespace.

  • Produced social media content for channels including Facebook, LinkedIn, Twitter, and YouTube.

  • Administered email-marketing campaigns through CRM, Pardot.

  • Analysed SEO, SEA and social media analytics through Google Analytics & AdWords.

FEBRUARY 2017 - february 2018 | MedStar Health  - Washington, DC

Digital Marketing Consultant (Freelance)

  • Managed HTML landing page content and creative for search engine and social media marketing campaigns via WordPress.

  • Edited creative assets on Adobe Photoshop as needed.

June 2015 - September 2016 | IMI Agency - Washington, DC

Marketing Project Manager

  • Managed all marketing projects for Hilton Worldwide’s Food & Beverage Department, Flavors of Hilton, including internal educational programs, digital applications, consumer promotions, and events.

  • Administered and managed all web content for departmental intranet, powered by Igloo Software.

  • Executed all email campaigns through Constant Contact, particularly the monthly newsletter, Coast to Coaster and regularly departmental communications.

  • Provided administrative and strategy support for IMI account team members, partnering agencies, and F&B executives at Hilton Worldwide, Americas as needed.

June - September 2015 | Oracle Hospitality – Washington, DC

Digital Marketing Analyst (Contractor)

  • Created, reported analytical SEO and SEA performance reports from Google Analytics, Bing, and Omniture for the Hyatt and Four Seasons hotel accounts.

  • Balanced monthly marketing budget for participating Hyatt properties.

  • Created, managed display marketing campaigns through Google AdWords for Hyatt and Four Seasons hotel accounts.

January - May 2015 | Hilton Worldwide – Washington, Dc

Digital Marketing Coordinator (Contractor)

  • Supported the Sponsorship & Partnerships team with all marketing initiatives surrounding Hilton @Play, an e-commerce, online point-purchasing website for Hilton Honors members in partnership with Live Nation.

  • Created content and managed all assets related to the e-commerce site on Open Canvas, an e-commerce CMS.

  • Ensured timely execution of all auctions, procurement and delivery of assets including full compliance with terms and conditions within the Hilton @Play website.

August 2014 - January 2015 | Editorial Projects in Education – Washington, DC

Marketing Coordinator (Contractor) 

  • Responsible for all marketing and coordination of Education Week’s Leadership Dinner Series. Education Week is a weekly, national publication for K-12 educators and leaders.

  • Conducted targeted marketing campaigns to secure high attendance of the Leadership Dinner Series. Dinner participants include district and senior-level educators and administrators, education technology executives, and publishers of Education Week.

May - September 2014 | Rosetta Stone – Washington, DC

Online Marketing Specialist (Contractor)

  • Supported the Enterprise & Education team with execution and management of Rosetta Stone’s website redesign project for global markets.

  • Implemented all content, marketing copy into proprietary CMS, Liferay. Languages include German, French, Spanish, Portuguese, Japanese, and Korean.

  • Localized web content from English to German.


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certifications

Google Analytics IQ Certification
Google Analytics Academy

Google Ads Fundamentals Certification
Google Academy for Ads

Intermediate Certification in Wine & Spirits
Wine & Spirit Education Trust (WSET®)

Goethe-Institute Zertifkat Deutsch B1
Goethe-Institute. V


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education

August 2001 - May 2005
Bachelor of Arts, Double Major | International Studies and Dance (3.24) Concentration | German
Randolph-Macon Woman’s College – Lynchburg, VA

September 2003 - July 2004
International Exchange Program | International Politics and German
University of Kassel - Kassel, HE, Germany

August 1997 – May 2001
High School Diploma (3.9)
Harrison High School – Kennesaw, GA 


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skills

Technical Languages

  • Cascading Style Sheets (CSS)

  • Hypertext Markup Language (HTML)

  • JavaScript (JS)

Software 

  • Adobe Creative Suite (Photoshop, InDesign)

  • Microsoft Excel, Word, PowerPoint, Outlook

Web-Based

  • Analytics: Google (SEA & SEO), Omniture, Facebook (PPC)

  • Content Management System (CMS): WordPress, Squarespace, Liferay, Igloo, Open Canvas

  • Customer Relationship Management (CRM): Salesforce

  • Lead Generation & Email: Pardot, Constant Contact

  • Project Management: Asana, Trello

  • Social Media: Facebook, LinkedIn, Twitter, Instagram, YouTube, Hootsuite

Foreign Languages 

  • English (native)

  • German (fluent – read, write, speak)


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interests

Red Cross Donor and Volunteer
German-American Chamber of Commerce Young Executive Member
German-American Meetup in Washington, DC
Swimming, Yoga, Traveling, Cooking, Reading

 


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Need a Freelancer or Independent Consultant?

Feel free to reach out - Always make time to do more.

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