food & beverage
Hilton Worldwide | Jean-Georges Vongerichten
hilton worldwide (imi agency)
Goal: To improve internal brand awareness and knowledge of the
Flavors of Hilton program for owned and managed properties
Flavors of Hilton is the internal Food & Beverage program for all owned and managed Hilton full service properties in the Americas region. I coordinated, administered and managed marketing projects surrounding the program for all participating properties
Samples of work
My main project was managing content and operating the Flavors of Hilton website, an internal portal for all food and beverage management of owned and managed properties under Hilton Worldwide, Americas Region. This included Embassy Suites, DoubleTree, Hilton, Conrad and Waldorf Astoria properties.
Additionally, I worked on several email campaigns to generate internal brand awareness, consumer promotions and education. Below is a sample of our weekly beverage newsletter that was distributed to all of our food and beverage management teams including Waldorf Astoria, Conrad, Hilton, DoubleTree, and Embassy Suites.
Goal: To increase sales and improve brand performance of
Jean-Georges' restaurant concept within the hospitality industry
As special events coordinator for renown New York-based chef, Jean-Georges Vongerichten, I initiated and managed numerous social media campaigns on Facebook at formerly known as Market by Jean-Georges, located at the W Hotel Buckhead. Campaigns included special events, promotions, and samples of Vongerichten’s creations.
Below are some samples of the events I coordinated throughout my experience at Market. Click on the images below to enlarge.